Passionate About Fish LtdLast updated: February 2026
Passionate About Fish Ltd respects your privacy and is committed to protecting your personal data.
This policy explains what information we collect, how we use it, and your rights under UK data protection law.
Passionate About Fish Ltd110a Frimley RoadCamberleySurrey GU15 2QN
Company number: 025495568VAT number: 192 3977 67
Email: info@passionateaboutfish.co.ukTelephone: 01276 66618
For data protection matters, please contact Sue MacKenzie at the details above.
This policy applies to:
Customers
Website visitors
Suppliers
Anyone who contacts us
Our website may contain links to other websites. We are not responsible for how other websites use your data.
We may collect the following information:
Name
Email address
Phone number
Billing / collection address
Order details
Technical information (IP address, browser type, device type)
Marketing preferences
We do not collect or store payment card details. Payments are processed securely by third-party providers (such as Stripe).
We do not collect special category data (such as health information) or data relating to criminal convictions.
We collect data when you:
Place an order
Create an account
Contact us by phone, email or message
Subscribe to marketing
Use our website
We also collect limited technical information automatically via cookies (see Section 10).
Under UK GDPR, we must have a lawful basis for using your data. We use your information to:
Lawful basis: Performance of a contract
Lawful basis: Legitimate interests
Lawful basis: Consent
We do not use your data for automated decision-making or profiling.
If you opt in to receive marketing communications, we may send you updates, news or offers.
You can unsubscribe at any time by:
Clicking the unsubscribe link in emails
Contacting us directly
We will never send unsolicited spam.
We only keep your personal data for as long as necessary.
In general:
Order records are retained for up to 6 years for tax and accounting purposes.
Customer contact details are retained for up to 2 years after your last interaction, unless legally required to keep them longer.
Payment card details are never stored by us.
Your data is stored securely within the UK or with reputable service providers who comply with UK GDPR.
We take appropriate steps to protect your data, including:
Restricted access
Secure systems
Password protection
Secure payment processing
If a data breach occurs and we are legally required to notify you or the Information Commissioner’s Office (ICO), we will do so.
We do not sell your personal data.
We may share data with:
Payment processors (e.g. Stripe)
Website and hosting providers
Accountants or professional advisers
Legal or regulatory authorities where required
Any third party handling your data must do so securely and in accordance with data protection law.
Our website uses cookies to:
Enable shopping basket functionality
Remember your preferences
Analyse website performance
You will be given the option to accept or manage cookies when visiting our site.
You can also control cookies via your browser settings.
Some cookies are strictly necessary for the website to function properly.
Under UK data protection law, you have the right to:
Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data (in certain circumstances)
Restrict or object to processing
Withdraw consent (where consent is the basis)
Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise any of these rights, contact us using the details above.
We will respond within one month.
If you have concerns about how we handle your data, please contact us first.
You also have the right to complain to:
Information Commissioner’s Officewww.ico.org.uk
We may update this policy from time to time. The latest version will always be published on our website.
110a Frimley Road Camberley Surrey GU15 2QN
07354 849465
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