Privacy Policy

Passionate About Fish Ltd
Last updated: February 2026

Passionate About Fish Ltd respects your privacy and is committed to protecting your personal data.

This policy explains what information we collect, how we use it, and your rights under UK data protection law.

1. Who We Are

Passionate About Fish Ltd
110a Frimley Road
Camberley
Surrey GU15 2QN

Company number: 025495568
VAT number: 192 3977 67

Email: info@passionateaboutfish.co.uk
Telephone: 01276 66618

For data protection matters, please contact Sue MacKenzie at the details above.

2. What This Policy Covers

This policy applies to:

• Customers

• Website visitors

• Suppliers

• Anyone who contacts us

Our website may contain links to other websites. We are not responsible for how other websites use your data.

3. What Personal Data We Collect

We may collect the following information:

• Name

• Email address

• Phone number

• Billing / collection address

• Order details

• Technical information (IP address, browser type, device type)

• Marketing preferences

We do not collect or store payment card details. Payments are processed securely by third-party providers (such as Stripe).

We do not collect special category data (such as health information) or data relating to criminal convictions.

4. How We Collect Your Data

We collect data when you:

• Place an order

• Create an account

• Contact us by phone, email or message

• Subscribe to marketing

• Use our website

We also collect limited technical information automatically via cookies (see Section 10).

5. How We Use Your Personal Data

Under UK GDPR, we must have a lawful basis for using your data. We use your information to:

Process and fulfil your orders

Lawful basis: Performance of a contract

Communicate with you about your order

Lawful basis: Performance of a contract

Manage our business and accounts

Lawful basis: Legitimate interests

Send marketing communications (where you have opted in)

Lawful basis: Consent

We do not use your data for automated decision-making or profiling.

6. Marketing

If you opt in to receive marketing communications, we may send you updates, news or offers.

You can unsubscribe at any time by:

• Clicking the unsubscribe link in emails

• Contacting us directly

We will never send unsolicited spam.

7. How Long We Keep Your Data

We only keep your personal data for as long as necessary.

In general:

• Order records are retained for up to 6 years for tax and accounting purposes.

• Customer contact details are retained for up to 2 years after your last interaction, unless legally required to keep them longer.

Payment card details are never stored by us.

8. How We Store Your Data

Your data is stored securely within the UK or with reputable service providers who comply with UK GDPR.

We take appropriate steps to protect your data, including:

• Restricted access

• Secure systems

• Password protection

• Secure payment processing

If a data breach occurs and we are legally required to notify you or the Information Commissioner’s Office (ICO), we will do so.

9. Sharing Your Data

We do not sell your personal data.

We may share data with:

• Payment processors (e.g. Stripe)

• Website and hosting providers

• Accountants or professional advisers

• Legal or regulatory authorities where required

Any third party handling your data must do so securely and in accordance with data protection law.

10. Cookies

Our website uses cookies to:

• Enable shopping basket functionality

• Remember your preferences

• Analyse website performance

You will be given the option to accept or manage cookies when visiting our site.

You can also control cookies via your browser settings.

Some cookies are strictly necessary for the website to function properly.

11. Your Rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate data

• Request deletion of your data (in certain circumstances)

• Restrict or object to processing

• Withdraw consent (where consent is the basis)

• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, contact us using the details above.

We will respond within one month.

12. Complaints

If you have concerns about how we handle your data, please contact us first.

You also have the right to complain to:

Information Commissioner’s Office
www.ico.org.uk

13. Changes to This Policy

We may update this policy from time to time. The latest version will always be published on our website.