Online Ordering February Update

Online Ordering - February Update

Online ordering is now open for collection on or after 13th February. If you’re planning ahead for Valentine’s Day, please feel free to place your order online as normal.

For collections this week or before 13th February, I’m still asking customers to get in touch directly. With the ongoing variability in landings and prices, it’s the best way for me to make sure you get the very best fish available on the day.

You can call, text or WhatsApp me on 07354 849465, or send an email to info@passionateaboutfish.co.uk

Thanks so much for your patience and as always, we’ll make sure it’s worth it!

Sue

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Wester Ross Salmon

Wester Ross have been farming Scottish salmon in the north-western Highlands since 1977 and we are incredibly proud to be able to showcase their amazing fish on our counters.

There has always been concerns about fish farming with mis-information and scare-mongering and bad practices in salmon farming is sometimes put under the spotlight. When done well however, it plays a hugely important role in ensuring that pressure is taken off wild- capture fish and well managed salmon farming should be embraced.

Wester Ross has one of the worlds feed conversion ratios (weight of fish required as feed, to produce the equivalent weight of farmed fish) of less than 1:1, greatly reducing the dependency on wild caught fish. This is achieved by only feeding fishmeal produced from the trimmings of wild fish destined for human consumption.

They currently have three seawater sites in Loch Kannaird, Loch Broom and Little Loch Broom, as well as a freshwater smolt production site at Elphin and a processing unit in Dingwall.

WesterRoss Salmon Fillets

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Online Ordering February Update

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Wester Ross Salmon

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