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January Update!

We're seeing some amazing landings with so much variability in price that I'm keeping website ordering switched off for a few more days. There have been huge price drops across the board with fishermen catching big volumes on Wild Bass, Wild Bream, all the flat fish and lots more. I want everyone to benefit from this, so the best way to place an order is to call, text or WhatsApp 07354 849465 OR send an email to me at info@passionateaboutfish.co.uk

Lets make the most of the start of the year abundance... the next named storm will put a halt on it for sure!! I'll get online ordering up and running as soon as everything calms down...

Sue

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Wester Ross Salmon

Wester Ross have been farming Scottish salmon in the north-western Highlands since 1977 and we are incredibly proud to be able to showcase their amazing fish on our counters.

There has always been concerns about fish farming with mis-information and scare-mongering and bad practices in salmon farming is sometimes put under the spotlight. When done well however, it plays a hugely important role in ensuring that pressure is taken off wild- capture fish and well managed salmon farming should be embraced.

Wester Ross has one of the worlds feed conversion ratios (weight of fish required as feed, to produce the equivalent weight of farmed fish) of less than 1:1, greatly reducing the dependency on wild caught fish. This is achieved by only feeding fishmeal produced from the trimmings of wild fish destined for human consumption.

They currently have three seawater sites in Loch Kannaird, Loch Broom and Little Loch Broom, as well as a freshwater smolt production site at Elphin and a processing unit in Dingwall.

WesterRoss Salmon Fillets

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